Think about what’s in a typical chain bookstore. I have a rather strict personal definition of what a trade (non-text) book is: It’s a book that’s designed to be read…from cover to cover. And it’s a book that may plausibly be reviewed in a standard media venue like the New York Times Book Review or book blogs. By that definition an enormous chunk of what’s in large bookstores are not books. It’s book product, like cheese product in a supermarket that isn’t really cheese.

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